Attendees to the UK Jewellery Festival can expect to hear from some of the most respected names in retail, talking on topics including the future of the store, experiential retailing and creating an omnichannel experience.
Designed to enhance your visit, the UK Jewellery Festival content will feature inspiring keynote presentations interspersed with practical panel sessions and seminar clinics, held throughout the day. All content sessions will be completely free to attend for qualified buyers visiting the Trade Event.
More information on speakers and sessions will be announced on the website in due course, so please check back or, for more information, contact Laura Dalton on Laura.Dalton@emap.com.
Programme
10.15am - 10.45am: Workshop: Writing content that connects with your customers
Content can be a useful tool in helping to inspire, educate and inform your customers online. In a post-pandemic world, having an online presence is vital but, as the first place your potential customers encounter your brand or store, getting your online messaging and tone of voice right is crucial. This session will explore what effective website and product copywriting looks like as well as how you can differentiate your brand/business through online storytelling, bringing that personal connection to your online interactions.
Sarah Jordan, founder and director, The William Agency
11am - 12pm: Keynote: Almost is not Good Enough – How to win or lose at retail
Drawing on his vast experience at the likes of Harrods and House of Fraser in the UK, Brown Thomas in Ireland, Holt Renfrew in Canada, Saks Fifth Avenue in the USA, Woolworths in South Africa and the Karstadt Group in Germany, keynote speaker Andrew Jennings will address the audience of jewellery and watch retailers about the current challenges facing retail and how to ensure you set your business apart in a competitive market.
Andrew Jennings, chairman board member and agent of change
1.15pm - 1.45pm: Workshop: Ordering in a post-pandemic world
Retail has changed and customers are buying differently. As such your buying and merchandising strategies need to alter in tandem with these changes. This interactive workshop will offer practical advice to help businesses buy better, improve profitability, and stay agile in a changing retail landscape.
Katie Edwards and Anna Whalley, buying and merchandising consultants
2pm - 2.40pm: Panel discussion: The new face of retail
Panel discussion: The new face of retail
A rise is localism and a heightened focus on shopping with businesses which prioritise values such as community and sustainability, presents a unique opportunity for retailers to capture the hearts and minds of today’s consumers. This session will explore creating a strategy which resonates with your employees and customers and cultivating a community of advocates who support your business.
Bobby Lane, chief executive, Factotum
Giulia Modolo, founder and sustainability consultant, Studio Modolo
Rebecca Gibbions, owner, Last Night I Dreamt
3.15pm - 3.45pm: Workshop: Growing sales socially
Data from IMRG shows that multichannel retailers continue to outperform their online-only counterparts, with sales up +99.8 year-on-year in January, compared to +31.2% for online only players. With the pandemic having forever adjusted the expectations of consumers and the ways they interact with brands and retailers; how do you ensure you are making the most of every sales channel available to you? This session explores best-practice for engaging with and selling to your customers via social media; including optimising paid for campaigns and tips for using social shopping services.
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