Eponymous Designer Jewellery Brand of the Year

Who Can Enter?

Any UK or Irish-based jewellery designer behind an eponymous designer jewellery brand (such as John Smith’s Jewellery Design). The brand must have been producing jewellery for more than four years at the closing date of 23 April 2021.

Please note that this category focuses primarily on the commerciality of your designs and how this translates into a being a designer jewellery brand. If you consider yourself to be a creative jewellery designer, then please enter Creative Jewellery Designer of the Year instead.

If you enter this category but, the judging panel deems you to be more suitable for Creative Jewellery Designer of the Year, you will automatically be shortlisted in the other category. Please note you cannot be shortlisted for both categories, so please read the entry questions of both categories first, before deciding which one to enter.

To be eligible for entry into this category you MUST have stockists or distribution in the UK/Ireland (not just your own ecommerce site). If you don’t have stockists, then your entry won’t be considered. 

How to enter and what to include:

• Please answer all questions in relation to the 2020/2021 year
• Ensure that no single answer exceeds 200 words
• Please answer in bullet points
• Please include at least five professional images of your designs (all images must be high res and bigger than 300 dpi)
• Please do not send in any product at this stage.
• If you are shortlisted, you will be invited to attend an interview via Zoom on 25 June 2021 where you will be required to present between three and five of the pieces you have designed/produced in the 2020/2021 year. Failure to attend this interview will result in you being removed from the shortlist