Hayes & Lake, which launched in March this year, is a laboratory-grown diamond jewellery brand from the managing director of
online diamond trading platform Diamnet, Howard Levine. Levine witnessed huge growth in laboratory-grown stones via Diamnet, which prompted him to launch his own brand of laboratory-grown diamond jewellery, pairing his previous experience creating diamond jewellery for fine jewellery manufacturer Chalfen of London with his connections in the laboratory-grown diamond market.
Hayes & Lake offers jewellers a selection of engagement rings, as well as earrings, pendants and tennis bracelets – all made from laboratory-grown diamonds, graded by either IGI (International Gemological Institute) or the World Gemological
Institute (WGI). Each piece includes an authenticity card, which explains how the stones are created. The brand comes with a full complement of collateral, including packaging, such as branded gift bags, and ring and pendant boxes, as well as window displays and in-store trays alongside a website with a stockist finder.