PICTO is a small piece of Danish design history created in 1984 by two young hippies, Steen Georg Christensen and Erling Andersen. These two visionary designers wanted to challenge the traditional way of perceiving time, so in a time when everyone was talking about ‘time is money’ and ‘every minute counts’, they went in the opposite direction.
With PICTO, time is not divided into minutes and seconds. The highly minimalistic watches have only one hand and a clean dial. In fact, PICTO is the world’s first wristwatch to display time as a pictogram – or an icon of time in perpetual motion. The hour is indicated by a dot on the rotating dial, while a conventional hand indicates the minutes.
Brought to the UK Jewellery Festival by Copenhagen Watch Group, PICTO will present a range of its collections including its newly launched Ocean Ghost Net, made from upcycled fishing nets, which provides an interesting talking point and story to tell customers.