2021 Winners

Store Design of the Year

Winner: Jack Murphy Jewellers, Newry

Young Jewellery Designer of the Year

Winner: Ellis Mhairi Cameron

Sponsored by 


Bespoke Jewellery Retailer of the Year

Winner: Andrew McCulloch Jewellers

Highly Commended: Harriet Kelsall Bespoke Jewellery

Emerging Jewellery/Watch Brand of the Year

Winner: Dainty London

Highly Commended: Bijoux De Mimi

Sponsored by


Mono-Brand Retailer of the Year

Winner: Daniella Draper

Eponymous Designer Jewellery Brand of the Year

Winner: Amanda Coleman Jewellery

Highly Commended: Alyssa Smith Jewellery

Marketing/Social Media Campaign or Collaboration of the Year

Winner: Taylor & Hart - Love is happening right now

Ethical Jewellery Business of the Year

Winner: Monica Vinader

Sponsored by


Retail Sales Team of the Year

Winner: Sonny's Jewellers

Sponsored by


Creative Jewellery Designer of the Year

Winner: Julien Riad Sahyoun for JRS London

Bridal Jewellery Retailer of the Year

Winner: Vashi

Highly Commended: Katherine James Jewellery

Sponsored by


Employer of the Year

Winner: Beaverbrooks the Jewellers

Omnichannel Retailer of the Year

Winner: Astrid & Miyu

Sponsored by 


Service Supplier of the Year

Winner: The Company of Master Jewellers

Watch Retailer of the Year

Winner: Watches of Switzerland

Highly Commended: WATCHO - THE WATCH & CLOCK SHOP

Sponsored by


Jewellery/Watch Supplier of the Year

Winner: Domino Jewellery

Retailer of the Year (five stores or fewer)

Winner: The Alkemistry

Sponsored by


Watch Brand of the Year

Winner: Seiko

Jewellery Brand of the Year

Winner: Pandora

Retailer of the Year (six stores or more)

Winner: Beaverbrooks the Jewellers

Outstanding Contribution to the Industry

Winner: Shaun Leane