David Allen is Head of E-Commerce at Dinny Hall. For more than a decade, David has worked exclusively with British jewellery brands, focussing on digital brand identity and e-commerce. Following his role as Creative Director at 77 Diamonds, David launched his own brand agency, The Loupe Agency, which was shortlisted for Service Supplier of the Year the UK Jewellery Awards 2020. His passion for jewellery and digital innovation has led to great successes in direct-to-consumer luxury retail whilst his industry expertise found him well placed for television appearances on shows such as This Morning, Made in Chelsea, and multiple news outlets.