The changing face of diamonds - From the question of provenance to the rise of laboratory-grown: What retailers really need to know
2022-09-01T14:00:00 2022-09-01T14:00:00 - 2022-09-01T14:45:00
When Russia invaded Ukraine in February, the issue of provenance reared its head for the global diamond industry once again. With major brands and luxury conglomerates leaving the RJC as a result, many have been left wondering whether consumers will start asking difficult questions about the origins of mined diamonds. Why has the industry not yet got to grips with provenance across the entire diamond supply chain and how should retailers respond to customer questions on the subject? Plus, with laboratory-grown diamonds fast becoming the favoured option for some consumers, how can retailers successfully sell both side-by-side and what should they be advising their customers?