Charlie Betts represents the ninth consecutive generation of the Betts family to run The Betts Group; a 263 year-old British business which focusses on refining precious metals and manufacturing jewellery and investment products. In reaction to increasing consumer engagement with informed and responsible product sourcing in the jewellery industry as well as the challenges faced by jewellers in reliably and cost effectively purchasing products with detailed provenance, Charlie co-founded Single Mine Origin gold in 2017 and created AgAIN silver in 2022  (recycled from medical Xray film) with the aim of providing traceable, responsibly sourced precious metals to market at scale.