Aisling Connaughton is a co-founder of Cyd Connects, a women-led sustainability consultancy helping business become a force for good. Cyd Connects is a participant of the UN Global Compact and specialises in accelerating the Sustainable Development Goals via B Corp and sustainability roadmaps that make navigating the journey fun and inspiring.   At Cyd Connects we don’t just talk about sustainability, we are committed to being the change through how we act as a business, as leaders, as women. Now is the time for every business to become a force for good. Through Cyd Connects, Aisling turns social and environmental responsibility into competitive business advantage. As a TEDx speaker and guest lecturer at Goldsmiths University, Imperial College and EADA Barcelona, Aisling’s skill is in taking what can seem like a dry and overwhelming subject like sustainability, and making it simple, innovative and fun.

Aisling’s 17-year global career in PR spans sustainability, marketing, and communications.  She has worked for Huawei Technologies holding posts in Shenzhen and San Francisco. Aisling began her career in the beauty industry, working for L’Oreal, Aveda and Clarins before taking the Global Head of PR role with leading sustainable British brand Liz Earle Beauty Co.

Aisling is a proud member of the University of Cambridge Wo+Men Leadership Centre. She has a master’s in social Entrepreneurship from Goldsmiths University of London and received a scholarship to the Cambridge Judge Business School Rising Women Leaders Programme. In her role as a certified B Leader, Aisling is working to raise awareness of how the B Corp framework can act as a catalyst for better business and accelerate the UN’s Sustainable Development Goals.