Daniella is a luxury retail and jewellery buying leader with expertise spanning category strategy, product development and brand partnerships. Recognised for her ability to anticipate consumer trends and translate insight into impactful business decisions, she has built a reputation for creating compelling propositions and delivering commercial success. Thriving in high-energy environments and creative collaboration, she is passionate about bringing people and ideas together, turning ambition into action and unlocking new opportunities. As Head of Jewellery Buying at Watches of Switzerland Group, Daniella leads the jewellery category, partnering with leading global brands and suppliers to elevate the client experience, inspire innovation and shape the future of luxury jewellery retail.