Chinda Jim, Berry's Jewellers
Chinda Jim
Merchandise Manager
Berry's Jewellers

I have over a decade of experience in the watches and jewellery industry, building a comprehensive career across several well-known retailers. Starting on the shop floor, I developed a strong foundation in customer service, product knowledge, and sales, before progressing through the retail ladder into senior roles. Berry's Jewellers, where I work within the operations department, contributing at a strategic level. In this role, I am responsible for analysing performance data and making informed, commercially driven decisions regarding company-wide stock purchasing, ensuring the right balance between brand representation, demand, and profitability.