Manish Jogia, Sonny’s Jewellers and JQ Diamonds
Manish Jogia
Managing Director
Sonny’s Jewellers and JQ Diamonds

Manish Jogia is the Managing Director of Sonny’s Jewellers and JQ Diamonds, leading independent jewellers in Birmingham’s historic Jewellery Quarter. A sixth-generation jeweller, he blends traditional craftsmanship with modern retail strategy and a relentless focus on customer experience. Under his leadership, Sonny’s has won multiple national accolades, including Jewellery Retailer of the Year (5 Stores or Fewer) at the Retail Jeweller Awards 2024 and Retail Team of the Year in 2025. Manish is passionate about service, staff development, and creating memorable, trust-led experiences, positioning Sonny’s and JQ Diamonds as destinations for timeless luxury and exceptional client care.